Case
Studies
 Wonderbra
- an uplifting story
The London PR Company contacted us with an enquiry
for a presentation box that could display six
lingerie sets on hangers. These were to be given
to journalists working on women’s glossy
magazines, to show off Wonderbra’s new range.
After discussing the possibilities with the client
and quoting for various concepts it was decided
that the most effective case would be transparent
and fitted with an aluminium hanging rail and
a branded, resin-filled, pewter plaque.
Playtex were so impressed with the sample case
and plaque that they doubled the initial quantity
of cases ordered!
 Cool
cases for 'Coca Cola'
Angel Uplifting Marketing contacted us with an
enquiry for a sales presenter that would display
some company literature, information cards, a
tape measure and a calculator. The company literature
had to be presented on detachable ring binders,
the case had to be slim enough to fit under the
employee’s arm, and the branding needed
to be subtle yet eye- catching.
It was eventually decided that we would supply
our Folder Holder, engraved with a large 'Coca-Cola'
logo and text.
The inside of the case lid housed the calculator,
tape measure and information cards and the base
was fitted with two Velcro backed ring binders
and elasticated straps to hold extra literature.
 GORDON’S
EDGE® Case For Diageo – cheers
to the Case Company!
Triangle Communications contacted us with an
enquiry for a brushed aluminium attaché
style case to contain two bottles of product “GORDONS
EDGE”, a field sales presenter and some
A5 giveaway cards, all fitted in purpose-cut foam.
It was important that the contents be laid out
in a certain way, but the client also wanted to
keep the case as compact as possible. Of course,
branding was also a concern.
After planning the layout of the inside of the
case we decided that instead of the bottles being
placed each side of the sales presenter we would
form a cavity within the case which would house
them underneath the file.
The A5 cards were then placed in their own cavity
in the lid, and the sales presenter was made to
order in brushed aluminium so that it matched
the look of the finished case.
Finally, the sales presenter and case were laser
engraved with the required logo.
[Note : The GORDON’S
word and the GORDON’S EDGE words are registered
trademarks. © Diageo Great Britain Limited.
2002.]
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